The current favorite for getting people to visit your website, blog, whatever (if you don’t have enough friends to spread the word). I’ve read a lot about them, tried the tricks. Added metatags and deleted unnecessary flash and graphics. I’ve become a pro at it, so I’m going to share the ‘secrets’. That way, you don’t have to search the internet for days on end like I did. My friends at Buzzle.com put them into a list which I’ve reproduced for you:
Secret #1: Don’t optimize for a single keyword, optimize for a keyword phrase.
When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and ultimately helps you towards ranking well for the single word you originally chose.
Secret #2: Place your keyword phrase within the first 25 words of text, and the last 25 words of the page.
The h1 tag can be used for developing a headline on your page and emphasizing your keyword phrase within the beginning of your page text (search engines love h1 tags). Another suggestion is to use your keyword phrase just after your copyright notice on the bottom of your webpage. This ensures that it is present within the last 25 words of your page.
Secret #3: Place your keyword phrase in your page title and description.
Additionally, place the keyword phrase throughout your page – being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears natural. If you stuff the page with your keywords, you’ll potentially turn off browsers who would otherwise find your page valuable.
Secret #4: Get other sites to link to you.
There are a number of ways to improve link popularity. Although I won’t recommend a specific link building tool, I will say that there have been a number of good products developed that simplify the process. It still takes time and hard work, but over time, increasing the number of sites linking to your website can pay huge dividends.
Secret #5: Make sure that incoming links are of high quality (sites with a high Google page rank).
It’s not only important to have other sites link to you, it’s also important to have quality sites link to you.
Secret #6: Anchor text must include your keyword phrase.
When other sites link to you, make sure the link includes your keyword phrase. Sites that link to your domain can help with overall page rank and popularity, but websites who link to you using your keyword phrase (in the anchor text) are what get you to the top of search engine result lists.
Secret #7: Give people a reason to link to your website.
This can be accomplished in a variety of ways, white papers, free content or tools, etc., but ultimately it comes down to offering something of value. If you do, other websites will give you their “vote”, increasing your link popularity and your search engine results.
In case these don’t make sense (or maybe it’s just too many words on the page), try this video:
Either way, you get the idea. Now go back and finish your novel!