research / writers resources / writing

What is the World’s Most Valuable Brand (and other insider knowledge)

Readers love insider knowledge. If you can teach while entertaining, you are gifted. Bones (the TV show) uses a plethora of useless facts to create interest in the assistant-character, though the writers overdo it and don’t connect the dots well enough. Be sure that your wisdom fits the circumstances and it will turn into the Wow factor of your book.

Thanks to andymurry_  for the following pearls. Speaking of pearls…

  • One of every 100 [adult] Americans is incarcerated
  • California Uses More Gas than China
  • The liquid inside young coconuts can be used as a substitute for Blood plasma.
  • No piece of paper can be folded in half more than seven (7) times.
  • Donkeys kill more people annually than plane crashes.

    mickey mouse

    Photo credit: OZinOH

  • You burn more calories sleeping than you do watching television.
  • Oak trees do not produce acorns until they are fifty (50) years of age or older.
  • The first product to have a bar code was Wrigley’s gum.
  • The King of Hearts is the only king WITHOUT A MOUSTACHE
  • American Airlines saved $40,000 in 1987 by eliminating one (1) olive from each salad served in first-class.
  • Venus is the only planet that rotates clockwise.
  • Apples, not caffeine, are more efficient at waking you up in the morning.
  • Most dust particles in your house are made from DEAD SKIN!
  • The first owner of the Marlboro Company died of lung cancer.
  • Walt Disney was afraid OF MICE!
  • The three most valuable brand names on earth: Marlboro, Coca Cola, and Budweiser, in that order.
  • It is possible to lead a cow upstairs…but, not downstairs.
  • A duck’s quack doesn’t echo,and no one knows why.Turtles can breathe through their butts.
  • Dentists have recommended that a toothbrush be kept at least six (6) feet away from a toilet to avoid airborne particles resulting from the flush.



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