This post is for Alex Cavanaugh’s Insecure Writers Support Group (click the link for details on what that means and how to join. You will also find a list of bloggers signed up to the challenge that are worth checking out. The first Wednesday of every month, we all post our thoughts, fears or words of encouragement for fellow writers.
This month’s insecurity – Do readers get anything out of my weekly newsletter?
I started thinking about this when I read efriend Glynis‘ post on this topic. It blended into a topic I’ve been mulling over for a while: What is the purpose of my newsletter? I originally started it as a way to deliver writing tips to readers. I have a weekly blog column of tips and I repackage that as a newsletter. I had thought I’d reach readers who subscribed to the newsletter and not my blog. Sounds good, sure, and the list did grow.
But I now think I’m reaching the same people as my blog does. So my newsletter readers also get the blog post and I’m sending them the same material twice.
The one point contrary to that is I get a high percent of ‘Opens’ on the newsletter–higher than the average according to Mail Chimp.
What do you think?
More IWSG articles:
Jacqui Murray is the author of the popular Building a Midshipman, the story of her daughter’s journey from high school to United States Naval Academy. She is the author/editor of over a hundred books on integrating tech into education, adjunct professor of technology in education, webmaster for four blogs, an Amazon Vine Voice book reviewer, a columnist for TeachHUB, Editorial Review Board member for Journal for Computing Teachers, monthly contributor to Today’s Author and a freelance journalist on tech ed topics. You can find her book at her publisher’s website, Structured Learning.