marketing

How do you market your books?

On August 3rd, I’ll start my fourth Blog Hop to promote my latest book launch. I’ve tried a lot of marketing methods and really, nothing seems to work except my blog. Good efriend and blogger Jill Weatherholt, author of the upcoming A Home for her Daughter, recommended Author Uproar which sounds pretty good.

I’d love to hear what works for you. Share your suggestions via this link or fill the form out below. Only two questions–one more if you have a specific suggestion–and really–you could make a big difference to me and lots of other Indie colleagues:

More on marketing your books:

5+1 Great Book Marketing Tips That Won’t Cost Anything

Book Review: Marketing for Writers Who Hate Marketing

12 Surprises I Found Marketing My Debut Novel, To Hunt a Sub


Jacqui Murray is the author of the popular Building a Midshipman, the story of her daughter’s journey from high school to United States Naval Academy, the Rowe-Delamagente thrillers, and the Man vs. Nature saga. She is also the author/editor of over a hundred books on integrating tech into education, adjunct professor of technology in education, blog webmaster, an Amazon Vine Voice,  a columnist for NEA Today, and a freelance journalist on tech ed topics. Look for her next prehistoric fiction, Against All Odds, Summer 2020. You can find her tech ed books at her publisher’s website, Structured Learning

86 thoughts on “How do you market your books?

      • Jacqui,
        This will be really interesting to see the results. No one tells you marketing is harder, takes longer and is more difficult than any creative endeavor. Maybe change your name to Jackie Collins? I won’t tell.

        P.S. Sorry for my absence but I do read all your posts – I’ve had zero energy or focus (fibro stuff) and Freddie has been having seizures which have been frightening and not helped my stress level. Just want you to know I so admire you and all you do.
        judy

        Liked by 1 person

        • Thank you so much, Judy. I am so sorry to hear about Freddie. I will add him to my prayers. You were challenged enough without that… I will be posting the results after my book launch virtual tour. Probably early September. They are so interesting!

          Liked by 1 person

  1. Blogging and reviews are the main thing, Jacqui. I’ve tried a lot of different approaches over the years and these two seem to give the most ROI. Good luck!

    Liked by 1 person

  2. Thanks for the opportunity to weigh in, Jacqui! I read the responses, too! I just read the comment about marketing face-to face. I love that idea. I am also thinking about utilizing Weight Watchers once it’s ready since movement and activity is a big component of the program.

    Liked by 1 person

    • I too was intrigued by Darlene’s comment about face-to-face selling. I’ve read some posts that it doesn’t work but here’s a gal I know and respect saying it does work. I need to rethink that whole marketing thing.

      Liked by 1 person

  3. I completed the form, and am really interested to hear what the results are. My blog doesn’t have quite 300 followers, but with your numbers, I can certainly see why it’s a great marketing tool for you. I’m really curious if authors are selling ebooks through online efforts such as readings or launches on Zoom or Instagram.

    Liked by 1 person

    • I’ll share them right after my virtual book launch. So far, I’m amazed how many people rely on blogs. FB is second by a long shot and then everything else. I’ll be curious if it changes by the time I post! One person does swear by in-person presentations (something I’ve never done) and no one has even mentioned Instagram (which surprises me).

      Liked by 1 person

      • I have been invited to do the occasional in-person presentation. One group of women purchased over 80 print copies! But at others, I might sell 3-5, or just one. One of the things I need to figure out is how to attract more followers to my blog who are interested in reading mysteries.

        Liked by 1 person

          • Indeed. I think the key is to try different things and experiment with online promo and marketing, which is more or less what I’ve been doing in 2020. The guest blogs have helped people know who I am and what I do, but that doesn’t really translate into sales. The question is always how much time should I spend promoting compared to actual writing. So many ideas and so little time!

            Liked by 2 people

  4. I don’t have any books to sell, so I haven’t filled out the form, but I thought I’d share as a buyer. I buy from author newsletters and recommendations by authors I like (those recommendations might come through newsletters, blogs or social media). I also read the recommendations on Amazon for similar books/what others bought. Anyway, that’s my 2c for what it’s worth.

    Liked by 2 people

  5. Interesting stuff – thank you. I’m fairly new to all this, so can’t really contribute much – but followers of my website have been brilliant. I’m just about to trial some more concerted advertising on Twitter and Facebook – it’s all been a bit disorganised so far and I can’t devote all my time to book marketing. Had a look at Author Uproar, but couldn’t really figure out what was going on – maybe it wasn’t loading properly. I’ll look again sometime.

    Liked by 2 people

  6. If your going to spend money on advertising I recommend Kindle Nation Daily Deal. I sold lots of books in one week. My book Einsteins Compass listed at #44 on Amazon ranking.

    Liked by 2 people

  7. I don’t write about my book in my blog because it was in the late eighties/early nineties. It was the story of my family dating back a few hundred years back. My blog is not about me but about the interesting places I find. When I finish my book about Gaby, my little soulmate, I will write about, as it is there are a few posts about Gaby, the extraordinary hedgehog.
    It is interesting, I promise.

    Liked by 1 person

  8. I filled in the survey for you, Jacqui. Definitely blogging works best for me, together with FB. You have to be an active blogger though, if you want to derive any benefits. It is tough fitting it all in with work and writing too, but we all do our best.

    Liked by 1 person

  9. I’ve never marketed a book before but I’ve learned some from watching others. One thing that I think could work is to find book review bloggers who would organize a blog tour on blogs that you don’t follow to expand exposure about your book. They may cost money to do but it seems worth it to get your book out to new audiences and have someone else organize it for you.

    Liked by 1 person

    • I wish I’d added the ‘organized blog hop’ sort of approach. I’d like to know if that works. Your blog is a good example of getting the word out. I’m so glad to have found you.

      Like

  10. I have yet to crack the code. I’ve tried a variety of things. In the end, I think it comes down to throwing a lot of money into well-targeted, well-designed ads. And even then, you still need good luck.

    Liked by 2 people

  11. When I read the title “how do you market your book” Jacqui, the first thing that popped in mind was “very badly” 😉
    But, earlier this year, I entered a competition with “writing media” and won a promotion feature for my book on “reedsy”. They only posted once, but my book’s ranking on amazon stayed fixed at 12k for 3 days. As for my publisher, they usually use bookbub and sometimes they sponsor my books on amazon. The rankings usually get better when it’s sponsored too. Good luck with your marketing. And reach out when it’s out, I can run a post release if you’re not doing a tour.

    Liked by 1 person

  12. My book marketing covers social media like Facebook and Twitter. I use Tweepsmap to schedule my tweets. I purchase blog tours for books and audiobooks, I have book funnels to collect emails. I created a coloring book from Einstein’s Compass to collect names from Book Funnel. I collected names on Book Funnel from my Dream Book giving the book away. I purchased one year advertising at a discount for Einstein’s Compass on Dr. Who in UK. I use Bublish https://bublish.com/author/graceblair where I have all my books on one platform. Bublish sends out my book bubbles each week to over 800,000 people. Book buyers can purchase your book directly from your book bubble. People can follow you on Bublish and receive your new book bubble each week. I write articles and send them to local media. I share my author friends books on social media. I offer unknown authors my time to get them started on a safe path to writing and marketing.

    Liked by 3 people

      • Writing book bubbles are little advertisements. It takes time for people to get to know you on Bublish. I began in 2016 with just a cover when I started writing Einstein’s Compass a YA Time Traveler Adventure. I promoted the book on Bublish for two years. I had over 100,000 people read my book bubbles before it was published in 2019.

        Liked by 1 person

    • THAT IS AMAZING! I know–I’m shouting but it’s with enthusiasm. I can’t imagine being that organized. I’d lose track before I was halfway through. I do enjoy your Bublish bubbles. I haven’t tried it yet but swear I will every time I get your bubble (I follow you).

      Liked by 1 person

  13. I wrote above that I have set-up my own publishing company, print my bok, and the approached in person the major booksellers like W H Smith. I sold 15+ thousand books.
    naturetails.blog

    Joanna

    Liked by 3 people

  14. Good luck Jacqui – you’ve lots of amazing friends in blogosphere. I’d also go with Alex and the IWSG … I’ll be interested to hear how you go – and to wish you well along the route … take care – Hilary

    Liked by 1 person

  15. My blog has helped me sell books as has Facebook but the best way to market my books is face to face, visiting schools, bookstores, markets, coffee shops etc. A bit difficult right now I know, but hopefully, soon we can get out there and mix with readers again.

    Liked by 2 people

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