During my promo for my latest prehistoric fiction, Laws of Nature. one of my wonderful hosts posted this article I wrote about how I use a venerable favorite PowerPoint in my book marketing. In case you missed it, here’s a revisit:
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As an Indie author, I not only write my own books but do all the marketing. For most of you, I’m not telling you anything you don’t know. I’m always looking for ways to make it easier and faster. The old standby PowerPoint has come to my rescue more often than I expected. I’ve used PowerPoint for a score of years so am entirely comfortable with it and appreciate not having to learn new buttons and widgets. As a result, if PowerPoint can make me look like a pro, I’m using it.
Here are a few ideas on how PowerPoint can spiff up your marketing:
Trailer
Time required: Many Hours if you need to find the public domain images; a few hours if you have the images
Create a slideshow. Make sure to include images, text, and transitions. Add a public domain song to slide one that extends over all slides. These are easy to find with websites like Pixabay. When done, save the slideshow as an MP4. Upload to YouTube and share on a myriad of platforms (including Amazon and most blogs).
Here’s mine:
You can also do this in Canva where they offer a multitude of templates, free music (for pro customers), moving backgrounds, and more.
Gif
Time required: Less than 30 minutes
Sometimes called Stop Motion Animation, a GIF is a very short moving image that grabs the viewers attention. It could be someone reading your book or leaping for joy over how good your book is. Here’s a video on how to create one of these:
Bookshelf of your books
Time required: Less than 30 minutes
Create a bookshelf with all of your books linked to where to purchase. This is a colorful display that will invite users to visit your books. My favorite tech guy, Richard Byrne over at FreeTech4Teachers, created this video to show you how to make one:
Here’s my digital bookshelf (hover over the book and you’ll see how it links to the purchase location):
An E-book
Time required: varies depending upon book length but it’s quick if you’re simply copy-pasting and saving as a PDF
Turn a PowerPoint presentation into an ebook. Watch this video to see how:
Four great projects using PowerPoint to energize your next marketing blitz! Do you have other clever ways you use PowerPoint to share your books?
Here’s the sign-up link if the image above doesn’t work:
https://forms.aweber.com/form/87/838503387.htm.
Jacqui Murray is the author of the popular Man vs. Nature saga, the Rowe-Delamagente thrillers, and the acclaimed Building a Midshipman, the story of her daughter’s journey from high school to United States Naval Academy. She is also the author/editor of over a hundred books on integrating tech into education, adjunct professor of technology in education, blog webmaster, an Amazon Vine Voice, a columnist for NEA Today, and a freelance journalist on tech ed topics. Look for her next prehistoric fiction, Natural Selection, Winter 2022
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Thank you for sharing this.
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My pleasure. PowerPoint continues to amaze me.
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PowerPoint is awesome. I regularly use it to make videos.
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Wonderful tips, Jacqui! I scheduled out a tweet.
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Thank you! And I love your do. I’m used to the one on your blog. This is very stylish.
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Reblogged this on Bonnie Reads and Writes and commented:
Self-published/Indie authors: This is a great article on how to make Powerpoint a marketing tool.
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Appreciate the share!
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Fantastic and valuable information. Reblogging.
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Thanks for sharing, Bonnie!
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Es bueno , saber power point . Te mando un beso
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Thank you!
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Thanks for sharing, Jacqui!
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Fun, innit?
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I’ve never tried PP, but you’re tempting me 🙂
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If you’ve never used it, it’s not the simplest animal. Not complicated but I’ve used it for decades and I wouldn’t call it intuitive. I wonder what others think…
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Maybe I better stick with my iMovie program, then 🙂
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Hi Jacqui, I am also a big fan of PP. it is the presentation format I grew up with and am comfortable using. Thanks for this post.
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That means a lot when you’re trying to tricks. You know how PP works, it’s just trying a few new buttons.
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Used PowerPoint often for teaching, but this is amazing. Thanks so much .
One for my personal IT department – ( coder)
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I used it often for the traditional presentations, started feeling PowerPoint was dated, and I couldn’t have been more wrong!
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The trailer has come out well. Trust you to make good use of the available resources.
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Thank you! I’m working on one for the trilogy and for the next book. They do take a while but aren’t particularly difficult.
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Your post couldn’t be more timely for me, Jacqui! I’m planning to set time aside next month to try to hone my skills on Powerpoint. (No nano for me this year.)
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There are a ton of free training programs for that, as well as these new skills. Let me know how it goes!
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I’m planning to share my progress. 🙂
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I’ve done a lot with PowerPoint. My first book covers were made with it, and my ads and other promotional material. But I hadn’t considered making an eBook in PDF with it. My mind is turning. When it comes to picture books or short books with lots of images or tables, I think MS Word would be a challenge, but PowerPoint wouldn’t be.
I hadn’t considered making a trailer with PowerPoint either.
Thank you for sharing these tips.
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Clever stuff. I’m glad Microsoft is promoting new uses for this venerable product.
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Wow! Great stuff, Jacqui. Your book trailer is so professional. I especially liked the music which so matched the images and conveyed a mysterious feel.
While I’ve seen the bookshelf idea, I hadn’t actually seen anyone do it, and I now realize it’s not that difficult. Very cool to be able to link the books to Amazon from the shelf.
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Richard Byrne is my goto guru on how-to tech stuff for ed. He does a lot of videos that make skills seem possible.
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my next novel will be written in powerpoint …
okay, my first novel will be written in powerpoint …
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Hehee. It’s a clever idea. I’ll have to try it and see how it comes out.
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I’ve tried to make a trailer with Powerpoint but it refuses to open after saving it. May be MP4 is NOT there on MacBook Pro… can’t find it each time I try.
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So it won’t open in Windows Media? Can you right-click on the file and see what your choices are? I’m not sure what those are for a MacBook Pro.
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I didn’t know you could do all this with Powerpoint. Thanks for the info!
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I only knew about half of these and then, I started finding them, decided to curate them. Amazing tool!
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Great tips! I love PowerPoint and always create one for my school presentations. I use Animoto for my trailers though. I have not caught on to Canva. Maybe I need a tutorial.
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I used to use Animoto. Do they charge you? I’m trying to remember why I switched.
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Great information, Jacqui! I live the bookshelf and how each book has a link 🙂 I’m a fan of Canva.
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I love Canva, joined the pro version mostly for resizing images.
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Wow! Always intimidated by videos, so, thanks!
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Agreed! And PowerPoint makes it as non-intimidating as possible. Who knew you could edit a video via the slides?
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Rad!
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I wish you lived next door so you could walk me through these things.
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I would love to! My kids get annoyed at me because I just don’t let things go until I have them right!
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I think tenacity is a great quality to have.
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👍
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Wow! I never even thought of using Powerpoint–but now that you describe it, you’re right. It’s a terrific tool for things like book trailers.
I hear you on the images, though. Finding the right ones that are attribution-free can be a real booger. Pixabay had been my best friend on the hunt for images. : )
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I do love Pixabay. The Google public collection is terribly banal and Wikipedia rarely has anything. I have been known to purchase them from Shutterfly.
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Thanks for the tips, Jacqui. I liked powerpoint as a simple option for newsletters, and thanks for the Stop Motion Animation idea too. I find PP very easy to work with. Great post.
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I got the trailer idea from you–hadn’t tried that one before and am sold on it. Hope your break is going well!
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Parent stuff today, Jacqui, and fly out tomorrow! I couldn’t resist your topic, so had to drop by. 🙂
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🙂
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Great PowerPoint tips!
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Thanks, Lynette! I love using tools I already have rather than downloading new ones.
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An excellent post, Jacqui. I have used PowerPoint to create a book trailer and your tips here are quite useful!
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MS has done a good job of bringing it up to current needs. Still ‘death by Powerpoint’ is the standard in many places.
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Very cool tips and trips. I’ve used PowerPoint to create a book trailer in the past, but none of the others. These are awesome. Thanks for sharing, jacqui!
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I think Diana Peach started all of us on that! Well, at least me, she did. The rest, nice finds I think.
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I knew the interactive bookshelf was doable, but I never took the time to learn how. Now that I know how easy it is, I may be revamping my book page on my site. Thanks for sharing this resource!
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Richard Byrne (who does the video) is one of my go-to guys for quick, easy-to-understand videos. He’s pretty good.
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Don’t hate me, but I’ve never used PowerPoint. I know, that sounds terrible. You amaze me with your knowledge, Jacqui.
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It used to be just for presentations but has expanded. It’s not cheap, though, and all of these can be done with free/inexpensive apps that aren’t the expensive PowerPoint. Just not all in one place!
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These are great tips, Jacqui. I love your trailer, and making the gif was pretty cool. So is your linkable bookshelf. I hadn’t thought of presenting books that way. I have made a lot of pdf books using PowerPoint though. 🙂
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That gif was amazing. A little time-consuming for the likes of me but pretty appealing.
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I agree. We do have to make decisions about where it’s most important for us to spend our time.
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I’ve learned how to use PowerPoint but have never had to use it. Thanks so much for the cool tips. I hope I remember them if I ever get published and need to use PowerPoint.
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That makes you almost the only person in the world who hasn’t used PowerPoint (unless your twenty-something or younger). Congratulations!
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Wow! You made my morning in 3 minutes and 40 seconds with the first video. Amazing amount of essential story points and marketing phrases packed into that short video. Besides PowerPoint and Canva, Apple’s Keynote works similarly for quickly creating slide shows and ebooks. Once again, you’ve inspired me. Thanks, Jacqui!
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My pleasure. I used to turn away from PowerPoint, but then I realized that was a mistake!
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I like doing PowerPoint, Jacqui! I have a Christmas project to do. I have a mp3 of a Christmas song I sang and want to create a video. I got some free images, will type the lyric on PowerPoint. The tricky thing is doing the transition with precise timing.
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That is tricky. Kudos to you for making that effort!
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I may ask you questions after I have the slides done!
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