Laws of Nature / marketing / tech tips for writers

Who Knew You Could Do This With PowerPoint

During my promo for my latest prehistoric fiction, Laws of Nature. one of my wonderful hosts posted this article  I wrote about how I use a venerable favorite PowerPoint in my book marketing. In case you missed it, here’s a revisit:

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As an Indie author, I not only write my own books but do all the marketing. For most of you, I’m not telling you anything you don’t know. I’m always looking for ways to make it easier and faster. The old standby PowerPoint has come to my rescue more often than I expected. I’ve used PowerPoint for a score of years so am entirely comfortable with it and appreciate not having to learn new buttons and widgets. As a result, if PowerPoint can make me look like a pro, I’m using it.

Here are a few ideas on how PowerPoint can spiff up your marketing:

Trailer

Time required: Many Hours if you need to find the public domain images; a few hours if you have the images

Create a slideshow. Make sure to include images, text, and transitions. Add a public domain song to slide one that extends over all slides. These are easy to find with websites like Pixabay. When done, save the slideshow as an MP4. Upload to YouTube and share on a myriad of platforms (including Amazon and most blogs).

Here’s mine:

You can also do this in Canva where they offer a multitude of templates, free music (for pro customers), moving backgrounds, and more.

Gif

Time required: Less than 30 minutes

Sometimes called Stop Motion Animation, a GIF is a very short moving image that grabs the viewers attention. It could be someone reading your book or leaping for joy over how good your book is. Here’s a video on how to create one of these:

Bookshelf of your books

Time required: Less than 30 minutes

Create a bookshelf with all of your books linked to where to purchase. This is a colorful display that will invite users to visit your books. My favorite tech guy, Richard Byrne over at FreeTech4Teachers, created this video to show you how to make one:

Here’s my digital bookshelf (hover over the book and you’ll see how it links to the purchase location):

An E-book

Time required:  varies depending upon book length but it’s quick if you’re simply copy-pasting and saving as a PDF

Turn a PowerPoint presentation into an ebook. Watch this video to see how:

Four great projects using PowerPoint to energize your next marketing blitz! Do you have other clever ways you use PowerPoint to share your books?

Here’s the sign-up link if the image above doesn’t work:

https://forms.aweber.com/form/87/838503387.htm.


Jacqui Murray is the author of the popular Man vs. Nature saga, the Rowe-Delamagente thrillers, and the acclaimed Building a Midshipman, the story of her daughter’s journey from high school to United States Naval Academy. She is also the author/editor of over a hundred books on integrating tech into education, adjunct professor of technology in education, blog webmaster, an Amazon Vine Voice,  a columnist for NEA Today, and a freelance journalist on tech ed topics. Look for her next prehistoric fiction, Natural Selection, Winter 2022 

72 thoughts on “Who Knew You Could Do This With PowerPoint

  1. I’ve done a lot with PowerPoint. My first book covers were made with it, and my ads and other promotional material. But I hadn’t considered making an eBook in PDF with it. My mind is turning. When it comes to picture books or short books with lots of images or tables, I think MS Word would be a challenge, but PowerPoint wouldn’t be.

    I hadn’t considered making a trailer with PowerPoint either.

    Thank you for sharing these tips.

    Liked by 1 person

  2. Wow! Great stuff, Jacqui. Your book trailer is so professional. I especially liked the music which so matched the images and conveyed a mysterious feel.

    While I’ve seen the bookshelf idea, I hadn’t actually seen anyone do it, and I now realize it’s not that difficult. Very cool to be able to link the books to Amazon from the shelf.

    Liked by 1 person

  3. Great tips! I love PowerPoint and always create one for my school presentations. I use Animoto for my trailers though. I have not caught on to Canva. Maybe I need a tutorial.

    Like

  4. Wow! I never even thought of using Powerpoint–but now that you describe it, you’re right. It’s a terrific tool for things like book trailers.

    I hear you on the images, though. Finding the right ones that are attribution-free can be a real booger. Pixabay had been my best friend on the hunt for images. : )

    Liked by 1 person

    • It used to be just for presentations but has expanded. It’s not cheap, though, and all of these can be done with free/inexpensive apps that aren’t the expensive PowerPoint. Just not all in one place!

      Like

  5. These are great tips, Jacqui. I love your trailer, and making the gif was pretty cool. So is your linkable bookshelf. I hadn’t thought of presenting books that way. I have made a lot of pdf books using PowerPoint though. 🙂

    Liked by 2 people

  6. Wow! You made my morning in 3 minutes and 40 seconds with the first video. Amazing amount of essential story points and marketing phrases packed into that short video. Besides PowerPoint and Canva, Apple’s Keynote works similarly for quickly creating slide shows and ebooks. Once again, you’ve inspired me. Thanks, Jacqui!

    Liked by 2 people

  7. I like doing PowerPoint, Jacqui! I have a Christmas project to do. I have a mp3 of a Christmas song I sang and want to create a video. I got some free images, will type the lyric on PowerPoint. The tricky thing is doing the transition with precise timing.

    Liked by 2 people

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