Which Video Tool Do You Use for Book Trailers?

I’ve used PowerPoint for all of my book trailers so far, following excellent directions from Diana Peach (see link under PowerPoint), but I want to change up the look in the last book of the trilogy, Dawn of Humanity so, I’m hunting for easy-to-use alternatives. Here are three I’m considering:

  • Canva
  • PowerPoint
  • Windows’ organic video editor

In the brief discussions below, I include how-to steps and examples of work completed with them. The YouTube video in Canva and Windows is from one of my go-to tech ed voices, Richard Byrnes.

Note: I didn’t include popular options like iMovie and Animoto because they are familiar to most.

Some elements you see (like the images and music) may be part of the Canva Pro fee-based option

So far, all of my book trailers were made using PowerPoint. Here’s an example:

This is Windows replacement for the old Windows Movie Maker


More options I found when I researched this article that you might be interested in:

  • Adobe Spark
  • Fiverr

If you aren’t yet to the point of selecting a recording tool, maybe wondering whether a book trailer is a good idea and how to organize one if it was, here’s a good short video from Reedsy:

What do you use for book trailers? I’d love to hear what works for you.

Jacqui Murray is the author of the popular Man vs. Nature saga, the Rowe-Delamagente thrillers, and the acclaimed Building a Midshipman, the story of her daughter’s journey from high school to United States Naval Academy. She is also the author/editor of over a hundred books on integrating tech into education, adjunct professor of technology in education, blog webmaster, an Amazon Vine Voice, and a freelance journalist on tech ed topics. Look for her next prehistoric fiction, Natural Selection, Summer 2022


80 thoughts on “Which Video Tool Do You Use for Book Trailers?

  1. Pingback: June Writer’s Tips – Tools for #Writers –

  2. I’ve read before that you made your book trailers with PowerPoint, but I never gave it a try. Since it’s raining in Nova Scotia, I made one this morning. I love the transitions. So much better than the free movie maker that comes with Microsoft. However, it does have its limits. What I did was create the slide who in PowerPoint, opened it with the movie maker, added a title card and music. It was the best of both worlds. Pretty cool. Not amazing, but decent enough.

    Thanks. Also, I never heard of iMovie, so I’ll check that out, too.

    Liked by 1 person

  3. I really should play around with Canva, Jacqui. I’m just so familiar with PowerPoint that it’s easy for me. I’m having a hard time coming up with free music and that option with Canva is appealing. Thanks for sharing all the tutorials. I’ve saved this post. 🙂

    Liked by 1 person

  4. Very useful stuff. I’ve been curious about how these were done. Richard is an excellent teacher. I remember him from before on your site.

    Liked by 1 person

  5. I make all the slides for my book trailer in Canva, then import them into Microsoft Video Editor. It works for me. I can add music, voice or whatever I want through the video editor. Good luck!

    Liked by 1 person

  6. I currently use Canva to create graphics, but I never thought about using it for book trailers! I love book trailers and am excited about trying my hand at making one; your Powerpoint example is very compelling and inspiring!

    Liked by 1 person

  7. Ive used windows movie maker but last time tried canva. I am looking to do another one soon. I might try canva again, but always think about the powerpoint information too.

    Liked by 1 person

  8. I have edited a few videos, mostly from video sources files or still photos taken on my phone or DSLR camera. I tend to use iMove since it’s free on the Mac, but I do have Final Cut Pro installed. Neither is “easy” for what you want to do, but since I have experience with those tools, I’d likely just fall back to iMove.

    The other choice, is to hire the work out, but that’s trading time for money.

    Liked by 1 person

    • I taught iMovie in my classes so got used to it and actually liked it. I think it’s more complicated than what I want for a book trailer. I love that Canva (and a few others) offer copyright free music and images.

      Liked by 1 person

    • There are some readers who experience the story better when it’s visual. That’s what got me into trailers at first–to make my stories more accessible to them.

      Thanks for visiting!


  9. Thanks for asking, Jacqui! I love Canva Pro. My wife and I both use it to create book trailers, and the extensive library of images and videos are amazing time savers. With that said, Canva Pro has limitations for doing screencasting (e.g., how-to videos where you show users step-by-step capturing images of the screen in real time).

    For example, if you want to create videos for Udemy (or other teaching sites), look at ScreenFlow 10, which includes an array of video and audio tools, enabling you to create stunning special effects and insert multiple voice and music tracks.

    If someone is new to video creation, I recommend Canva Pro, which allows up to five users for the same price. If anyone has an interest in seeing an example or two, visit my site, enter “book trailer” in the search box, and you’ll find examples of what Canva can do for you.

    Liked by 1 person

  10. Pingback: Which Video Tool Do You Use for Book Trailers? — – uwerolandgross

  11. Hi Jacqui – it’s always useful to have these thorough posts – giving us overviews of how certain aspects work and trailers must open doors for authors. As you know I can’t help … but what I love about the blogging fraternity bloggers pop up with useful tips. Cheers and have a good week … Hilary

    Liked by 1 person

What do you think? Leave a comment and I'll reply.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.