I have launched each of my books with a virtual book launch via my blog. I really have no success with any other social media. Last year, I tried a few new things and learned a little watching the launches of colleagues:
- I wanted to give back to those willing to support my writing. It is a big deal to me that you-all invite me into your blog and introduce me to your community. To that end, I included links to each participant’s blog (of course) but also their social media and their book. I wanted to help them market their books as they helped me with mine. This became complicated to manage and I’m not sure it was valuable to readers. This year, I’m going to limit the outreach to blogs and encourage readers to visit these blogs hopefully by focusing on articles I write (not just my book).
- I tried to share the daily post on social media–Twitter, FB, Instagram–but I wasn’t consistent. I need to add a daily reminder for myself.
- Preparation took a lot longer than expected. Spit shining my launch, the articles, social media, marketing materials, outlet updates, and more was busy! I kept a ToDo list that seemed never to run out. Sigh. I see the value to subbing out this work to professional blog tour folks, but then I’m afraid I’d lose the personal touch. Any thoughts? Have you tried that with success?
- Some want to help but don’t understand how a virtual book tour works. Every year, I ponder creating a how-to video. Will this year be when I do that?
- The way I set this blog tour up requires a blog. Lots of authors don’t do blogs. Any suggestions?
- I offered topical articles on both writing in general and my prehistoric fiction specifically. These were popular. This year, I’ll do more of them.
Toward the end of August, I’ll put out a request for help (some of you have already offered so I will be in touch soon). Until then, here’s the book trailer. If you receive my newsletter, you have already seen it!
Jacqui Murray is the author of the popular prehistoric fiction saga, Man vs. Nature which explores seminal events in man’s evolution one trilogy at a time. She is also the author of the Rowe-Delamagente thrillers and Building a Midshipman, the story of her daughter’s journey from high school to United States Naval Academy. Her non-fiction includes over a hundred books on integrating tech into education, reviews as an Amazon Vine Voice, a columnist for NEA Today, and a freelance journalist on tech ed topics. Look for her next prehistoric fiction, Natural Selection, Fall 2022.